Press area
We are furniture brewers.
Instead turns the grain left over from brewing beer into professional furniture, eco-designed and made in France.
Instead in 30 seconds
From brewery waste to restaurant tables.
Instead collects spent grain, the grain left over after brewing beer, to make the Balt® in France, a recycled, bio-based material for professional furniture. Tables, chairs and stools now furnish hotels, restaurants, offices and public venues, including Pullman, EDF, Thalazur, Caisse d'Épargne, Adagio and Lhyfe.
12 t
of recycled materials repurposed in 2025
36 t
of CO₂ avoided in 2025 vs products imported from Asia
100 %
bio-based and recycled — the Balt®
76 %
recycled material on average in our products
France
designed, made and assembled in our Nantes workshop
Boilerplate — ready to copy and paste
“Instead designs eco-responsible professional furniture, made in Nantes from brewers' spent grain (the grain left over from brewing beer) blended with recycled food packaging. Its innovative eco-material, the Balt®, is 100% bio-based and 100% recycled. Founded in 2020, the company equips professionals in hospitality, offices and the public sector.”
Looking for a story?
Here are the articles you could write with us.
From beer to furniture
How brewing residue becomes tables and chairs.
Can you really make furniture from waste?
Behind the scenes of the Balt® and how it's made.
Reindustrialising differently
Making professional furniture in France from secondary raw materials.
When the circular economy becomes tangible
Projects where one business's waste becomes the venue's furniture.
Another angle in mind? Let's talk.
Media library
HD photos sorted by theme, ready to download. Free for editorial use with credit.
Citra recycled side table — white and brown Balt®, concrete duo
Credit: Instead Mobilier
Citra recycled coffee table — amber Balt®, hand detail, lifestyle
Credit: Instead Mobilier
Citra recycled coffee table — blond Balt®, lounge setting with person
Credit: Instead Mobilier
Boucan Nantes bar — Newport recycled bar stool, overall view
Credit: Instead Mobilier
Cicero bio-based bistro table — brown Balt®, white legs, studio, Ella chair
Credit: Instead Mobilier
Les Indécises restaurant Paris — Cicero recycled table, detail
Credit: Instead Mobilier
Centaure Avocats Lille coworking — Ella recycled design chair, overall view
Credit: Instead Mobilier
All visuals are royalty-free for editorial use with credit. For any other use, contact us.
Video footage
Manufacturing sequence (spent grain, material, furniture), usable for online press, TV and social media. Long shots, no forced branding.
🎥 Download the video footageWhat we can show you
Come and see how we brew furniture.
Workshop visit in Nantes
See how the material is transformed and our furniture is made, on site.
Filming & photos
The workshop is open to journalists and film crews on request.
In the press
- La TribuneMobilier durable : comment la startup Instead transforme les résidus de bières
- Les EchosInstead crée des meubles avec des drêches de bière
- Le MondeBeau et écolo : un design nommé désir
- France 24Des déchets de bière dans nos chaises et nos baguettes
- France 3Les résidus des céréales de bière se transforment en tabourets de bar
- Europe 1La France Bouge — Instead
Press contact
A question, a topic,
a feature ?
Reply within 24 h on weekdays.
Christophe Pilcher · co-founder
contact@insteadmobilier.frinsteadmobilier.frChristophe Pilcher's LinkedIn